You shouldn’t need a magnifying glass to understand what you’re paying for.
As a guide, here’s how I help brands look and feel like themselves—with clarity, personality, and purpose.
Kick-Start $1,500
Perfect for individuals or small businesses just starting and in their rookie year of business. (First season)
What you get (pick one):
Illustrative Merch: Custom design for one piece of merchandise/ simple illustration
Custom Logo : Basic colour palette (2-3 colours), 1 illustrative accent graphic
Ideal for : You’re just starting out or rebranding on a tight budget, and you want something polished that you can use right away
Focused, simple, fast. Enough to make your brand recognizable without overwhelming details.
Steady Pace $5,000
For growing businesses (years 1-3) that are finding their rhythm, building recognition, and ready to expand
What you get (pick one):
Logo/Branding Expansion Pack:
- Advanced logo development system which includes colour palette, copywriting, extra brand assets and typography system, social media assets.
- 2-3 custom illustrations that tie into your brand
Illustrative Merch: Custom up to 3 illustrations as a collection
Complex Illustration:
- Large format illustration/Space design/ 1 year licensing
- 2-3 custom illustrations that tie into your brand
Ideal for : You want your brand identity to feel rich, visual, and consistent across touchpoints
You’ve got space to breathe. Illustrations here start carrying story and emotion — they move beyond decoration into building your brand’s voice.
Superstar $10,000
For those experienced businesses who are at the top of their game, leading their industry and aiming for championship status (usually years 4-5)
What you get (pick one):
Comprehensive Branding Kit:
- Full branding package including logo expansions, brand guidelines, visual assets, typography and templates for consistent branding across platforms.
- 2-3 custom illustrations that tie into your brand
Illustrative Merch: Custom up to 5 illustrations as a collection, campaign global licensing usage.
Complex Illustration:
- Large format illustration, detailed compositions or series for campaigns/merch
Ideal for : You’re scaling up—launching new products, growing exposure, needing everything ready for both digital and print
You’ve got space to breathe. Illustrations here start carrying story and emotion — they move beyond decoration into building your brand’s voice.
Enterprise - inquire for pricing
For those experienced businesses who are at the top of their game, leading their industry and aiming for championship status (usually years 4-5)
What you get (pick one):
Branding
Full visual identity suite, customised for multi-market use Extended guidelines
Brand narrative work + internal comms integration
Assets optimised across international teams & platforms Scope
Illustration
10–20+ high-complexity illustrations, adaptable across media (print, merch, web, animation, installations)
Spatial/environmental design (murals, event branding, inflatables, activations)
Bespoke licensing agreements, exclusive rights, long-term asset libraries
On-going creative consultancy for campaigns & brand launches
Ideal For: Global brands, enterprise companies, or institutions needing a custom, scalable solution with long-term impact