client Apple
project Apple Orchard Road Opening - Red Dot Heroes

The first Apple Store along Orchard Road opened its doors with a campaign called “Apple Loves the Little Red Dot”- featuring 15 Singaporeans – the Red Dot Heroes – who are part of the local community of creatives.

With "My Little Red Dot" I drew from symbols of new beginings, and ever constant change. At the same time I chose to work with elements that felt intimate enough to represent myself, like looking back and connected my own dots on my own journey so far. 

The Apple store opening was kicked off with hands-on sessions, collectively called “Today at Apple,”  led by highly-trained team members, and in select cities world-class artists, photographers and musicians, teaching sessions from basics and how-to lessons to professional-level programmes.  

My session included a live demo, presentation and Q&A to provide attendees with a hands-on experience drawing on the Ipad Pro, using the Apple Pencil with Procreate.