SG50 Fighting Spirit

client SG50
agency  Kult3d

SG50 worked alongside Kult3d & SG50 for a special tote give away. The brief was to execute as an illustrated type, Singapore's Fighting Spirit resemblingthe Lion City icon

 
 
 

CREDITS Agency: BBH Asia Pacific, Singapore
Regional Executive Creative Director, Steve Elrick
Deputy Creative Directors, Adrian Chan and Douglas Hamilton
Engagement Planner, Lindsey Cummings
Strategic Planner, Alexis deMontaigu
Print Producer: Brell Chen
Illustrator: Kristal Melson
 Broadcast Producer: Daphne Ng and Felicia Tan Post Production: The Mill Print
Production: Peter Chee
Account Management: David Webster, Joanna Yeo