Nom Nom Clothing

Client  Self Initiated 2012

Concept development, Branding,
Illustration & print

Created in 2012, NomNom was a collaboration with Chris Fussner, offering an alternative take on souvenirs—one that celebrated Singapore’s national pastime: food. I developed the brand name and visual direction, illustrating local dishes by hand using markers. Each piece was rendered in a detailed, realistic style, like a labour of love—right down to the glisten of gravy.

Though no longer in operation, NomNom’s signature aesthetic continues to be echoed in visual culture across Singapore today.