HP x Intel for SG50

client Hewlett Packard x Intel
agency GoodStuph

Before the invasion of hipster cafes and the obsession with latte art, the only form of milk a Singaporean would consider is from a can of evaporated milk from Washington, USA. Presently, local coffee shops continue to serve their coffee and tea with evaporated milk by default. Wear Your Pride is part of HP, Intel and Microsoft’s “Dream Big Singapore” campaign this SG50 year. These Wearable Pride T-shirts were a collaboration with 10 leading local artists from the Organisation of Illustrators Council (OIC)& GoodStuph, featuring iconic local imagery.